Who is using QR codes?

You have probably seen them on posters, business cards and just about everywhere lately. Like most new ways to promote a business or an event, there is often a tendency to rush and take advantage of what it may have to offer. But just like any marketing tool, you should base your desicion on how to use a QR code, on factual data.

Who is most likely to scan a QR code?
According to a study conducted by Brandspark International, the 18-34 year-olds (85%) are the most likely to scan a QR Code, and it that same group, men will represent 75% of the scans. So basically, young men, between 18-34 are most likely to scan a QR Code. Does this sounds like your demographic? If yes, get moving now and add QR codes to all your marketing & promotional materials. If not, you might to consider spending your money some place else.

Think Coupons
54% of smartphone owners like the idea of coupons (aka instant discount) according to a study conducted by the "2012 American Shopper Study". A QR code is a great way to satisfy this need. However, female smartphone owners are more likely to take advantage of that compared to their male counterpart.

Have you succesfully used QR codes to promote your business or event? please share how...