A call to action can either be a button or a text link you want your web visitors to click on. Easier said than done, especially if you don't apply the basic rules that produces better results. Often time on a non profit website, I see them hidden somewhere or just hard to find. Below are few rules to follow when your design the layout of your site:
A non profit website has to make all search engines happy. Search engines like Google, Bing & Yahoo look at two things when they decide who to show on the first page. They look at the context and the authority. The context is what's happening on each page of your non profit website, and the authority is how important your website is on the internet.
Below are few tips to help you optimize your website:
Top 10 tips #3 - Only use quality graphics & images on your non profit website
Next blog, we'll cover Tip #4: Easily optimize your content.