When you are ready to redesign your company website, you need to realize the website needs more than a cosmetic update. Online marketing is continually changing and advancing.
For your company to take advantage of those changes, you need to make critical decisions for your corporate website redesign. Making the wrong choices will cut the value you can get from the entire redesign process. Learn from the mistakes others make all the time.
Here are five of the biggest web redesign mistakes you need to avoid:
Mistake #1 - Placing a Bigger Emphasis on Design Rather than Content
Actually, this is a mistake that happens when doing the first design as well as a redesign. Design is important for your visitor's experience. However, search engines have little to no opinion on a website's design. Search engines want to see quality content. In order for your website to land on the search engine radar, it needs quality content. Good content will also attract interested people to your website. Without quality content, neither people nor search engines will come.
Mistake #2 - Trusting a Friend to Do the Design Rather than a Pro
An amateur design is not the image you want visitors to have when they first see your website. It presents your company's first impression. It shows a lack of professionalism and will drive many visitors away. Put the money into a professional design and you will see the difference. A sharp, professional design will give your website visitors the impression that your company is professional and on the move. It is worth the investment.
Mistake #3 - Delegating Content Creation to Your Secretary
You might think that content is just some words on a page. Anyone with decent writing skills can do it, right? In reality, you need a professional writing your content. Content serves many purposes on your website. It conveys your marketing message to customers. It provides value to customers wanting more information. It gives search engines something to check and rank your website with. It is part of the impression you make on visitors. All of this adds up to content quality requiring a professional hand.
Mistake #4 - Having No Clear Strategy Around the Calls-to-Action
When you ask someone to give you his or her name and email, why do you want that information? Some might say for lead generation purposes. Other would not know. Without a comprehensive lead generation and nurturing plan in place, your calls-to-action have no clear strategy around them. Some companies collect information from visitors for no real reason. Do not become one of those companies. Have a reason for everything your website does.
Mistake #5 - Thinking that You'll Deal with SEO Down the Road
SEO is something that many website owners know about, but think is less important than just getting the website up and running. However, search engine optimization must be integrated into the entire design process. Every page must count towards the search engines finding your website and loving it. That means content must integrate keywords and SEO best practices.
Give your company the boost it deserves. Make the right choices during your redesign. You will see a boost in traffic, higher lead generation, and lead nurturing will become easier.
All of this can happen when you make the right choices during your corporate website redesign.
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Quality content is the lynch pin to any successful website. Visitors want to find something of quality on the websites they visit. Becoming an authority in your area requires proving it through quality content.
If content is awkward, grammatically incorrect, or has poor spelling, visitors will find another place to go. Writing quality content requires knowledge of the essential parts.
When going through a corporate website redesign, content generation is part of the equation. Ensuring the content is of high quality is imperative to a successful relaunch of your website.
Writing content for your corporate website redesign breaks down to four essential components:
If you can write content with these four components, your website will start to attract visitors. The title tells people what your content is all about. The opening paragraph is where you keep their attention or make them look elsewhere. Bullet points are easy to consume bits of information that readers love. The closing paragraph is where you bring everything together and give a call-to-action. With these pieces in place, the content of your corporate website redesign will rock
Web design brings together several things. You need a good layout, a good design, and a good structure. But, in the end, if your content is not good, you will not get the traffic you need. People visit websites to get information.
Without quality content, a website will see traffic numbers dry up and the number of repeat visitors go to zero. Quality content will create a website people visit and return to. It creates a place for your business to grow and thrive. Writing quality content requires understanding the target audience and a bit about human psychology.
When doing a corporate website redesign, content is part of the success equation. The higher the quality, the more likely the content will be to attract your target audience. Getting search engines to love it as well is also important.
Here are seven aspects of writing quality content for your website:
When you bring these aspects together, your content will have the quality visitors expect. People want to see concise content and photos help the visual appeal. The tone and language need to reflect the way you speak every day and keep away from any marketing speak.
Keep the content on point and use bullets to break information down. Finally, make sure it has no grammar or spelling mistakes. That is the way to get visitors interested and keeping them coming back. And that is a major reason for doing a corporate website redesign in the first place.
Web content is more than just words on a page to fill space on your website. Search engines use it as a major component to decide page ranking. Customers use it to find out about your company and its products.
If not done right, web content can actually turn people away from your website. Getting it right is the only way to bring people to your website and keep them there long enough to become leads. When doing a corporate website redesign, make quality content a priority.
Here are five common mistakes people make with web content writing:
Bringing in the professionals for web content writing is important. They know how to keep the content tight and focused on the message. They can give quality content without a great deal of marketing speak, but still make the company's case.
They now how to insert call-to-actions in the mix to generate leads and convert leads to sales. Get professional web content done right to maximize your corporate website redesign efforts.