Google has launched the latest version of the Google for Nonprofits program that offers several new benefits.
Instead of applying to each product individually, you can now sign up through one application. If approved, you can access their suite of product offerings designed for not-for-profits, including up to $10,000 a month in advertising on AdWords to reach more donors; free or discounted Apps; and premium features for YouTube and mapping technologies to raise awareness of your cause.
As such, the next time someone on the board yells “I love white space” or goes on and on about how they worship minimalist design, don’t think it’s going to work for sure.
sure the brand’s strategy is fully updated and agreed upon before
starting a non profit website redesign. Online surveys and Web analytics data can
reveal information about your visitors that was not previously
available, and might be tempting to incorporate into your brand’s
However, resist the urge to simultaneously update your brand’s strategy and your website. That approach is a recipe for wasted time. A site feature may be added or adjusted, only require a readjustment after further brand tinkering.
Eaglewood Resort & Spa in Illinois earned a Green Seal certification in February for meeting this program's long list of environmentally-responsible criteria for lodging properties. Before you roll your eyes (I know, all the "green initiatives" out there can get a bit repetitive), consider two major benefits of planning green meetings: increased public relations and decreased costs.
Organizations & Planners who make environmentally and socially sensitive purchasing decisions gain a competitive advantage by appealing to eco-friendly target markets. The subsequent PR and positive recognition are sure to improve any organization's image.
Here are just a few simple ideas to get you started:
Planning & organizing meetings with some environmentally-friendly twists can actually be both simple and cost-effective. To learn more about Green Seal and its audit process, go to http://www.greenseal.org
As a small business owner, I prefer simple tools. I like having one tool that I can push to the limits over a slew of them that I have to manage. It makes my life a little easier and my processes more streamlined. Which is why I’m a huge fan of using Google Alerts.
Google Alerts lets you set up as many Alerts as you’d like on as many different topics as you’d like. You set what to track, what kinds of content to track (News, Blogs, Video, Groups, or Comprehensive ), how often you want it and they’ll create you a list every day and send it to you via email or RSS.
Google Alerts have always been a super easy way to track conversations, keywords, and your brand but that’s not all they can be used for. I thought I’d break down a few of my favorite ways to use Google Alerts and see if maybe some of them could help you as well.
How Does It Work
Google Alerts sends you an email each time a new page for your chosen term makes it in the top twenty results on Google’s web search. You can also have the alert check Google News and/or Google Groups.
To sign up for a Google Alert, all that you need to do is visit the Google Alerts homepage, enter the search term, type of alert (search Google News, Google Groups, or the web), frequency of emails (daily, as it happens, or weekly), and your email address.
You can set up alerts for as many terms as you like using a Google Account. So why would you want an unlimited amount of alerts? Because as an organization executive or a business owner, you have a lot to keep track of and very limited time to do it.
Here are four ways I use Google Alerts.
Surprisingly, a great number of non profit organizations & businesses still make it difficult for their visitors and customers to find contact information on their sites or provide just one or two options.
Here are few tips to help you with this:
Remember, it's all about making it easy for people to take action!
What do you find most annoying on websites when you are looking for something?