Responsive web design...that is a buzz word you might have heard of in the last couple of years. But, what it is and why is it important for you to know about it?
Answer this question first. What is quickly becoming the most popular way to browse the Internet?
If your answer is mobile devices, you are correct. According to a white paper put out by Cisco, the use of smartphones increased by 81 percent in 2012. And 2013 will be the year when the number of mobile-connected devices surpasses the world's population.
Now, what does mobile devices and responsive web design have to do with each other?
Responsive web design offers a way to make your website friendly to mobile devices as well as laptops and desktops. With the explosion of portable browsing devices, having a mobile-friendly website design has gone from optional to mandatory. You need a web design agency who knows how to make your website mobile friendly.
How does responsive web design work?
Think about the critical difference between mobile browsing and desktop browsing: the size of the screen. On a desktop, you likely have a screen at least 19 inches. With your smartphone, you are lucky to have six to seven inches of browsing space. Tablets allow a bit more, but not anywhere near that 19-inch desktop screen.
Browsing a website built for a desktop with a mobile device is an exercise in frustration. The graphics are too big, the pages load slow, and the constant scrolling is annoying. To answer that problem, an innovative web designer, Ethan Marcotte, came up with the idea of rearranging and editing the website components depending on what size window the browser has.
This innovative idea was a major leap forward compared to earlier theories. For example, one common option is to have two different websites: one for desktop browsing and one for mobile devices. You are talking about twice the coding, twice the cost, and twice the maintenance. Not a good plan if you want to keep costs under control, but many big companies implemented this model. Some companies even created more than two sites by programming for the different types of devices. That created even higher costs and more chaos.
What makes responsive design so special?
Responsive web design offers better usability for mobile users which expands your company's potential audience. It lowers maintenance time and costs because there is only one to worry about. It offers a single URL to remember instead of separate ones for mobile and desktop browsing. Any web design agency you hire should know how to handle this type of design.
Today, mobile devices are rapidly overtaking laptops and desktops for Internet browsing. Creating a website that will meet this demand is imperative for your marketing efforts. Now, is this type of design the best solution for everyone? Not always. But for most companies, it is the beginning of creating the website they need for sales for years to come.
When you are ready to put out a new website design for your new or existing site, you need to go with a responsive web design. You need a web design agency that can handle the design. In fact, a question you need to ask any agency is for examples of their responsive web designs. That will give you an idea of what they are capable of.
What is the lifeline of your online business?
The answer to the question will differ for each person that answers it. For one person it might be their healthy cash flow. For another it might be their key supplier. Still another might consider their wizard employee that critical piece. None of those answers are right. It does not matter how much money you have in the bank, who is providing your products, or who you hire.
The lifeline of your online business is your customers. To get customers you need a healthy flow of leads coming into your sales funnel.
How do you generate leads?
If you can put these practices into play in your online business, you are miles ahead of most businesses online. You need to keep the flow of highly qualified customers coming into your sales funnel. First you need to know that audience and build a destination that will keep them coming back. Once they are in the sales funnel, you nurture them and keep your company on their mind. And at the end of the day, a flexible plan is always better than a single focus.
This is how you generate leads from your online efforts.
Email plays a major part in current Internet marketing. However, email is also one of the trickiest forms of marketing. People have grown super weary of spam in their email box. They will deleteanything they do not recognize or anything that might be spam.
Get Your Email Read
You want to get your email read. You want people to heed your call to action and click-through. Here are a few tricks of the trade on how not to get blocked with your email campaigns:
Make sure your email has the biggest impact possible. You want people to read your email. Keep it short and sweet. Make sure the subject line grabs attention, send it from a real person, and make your opening paragraph compelling. Provide a concise body with bullets along with a call-to-action. If you do nothing else, never, ever, send out an email that has a single image of your offer.That is how you keep your email marketing efforts on track.
A common term you will hear in connection with Internet marketing is "call-to-action." Understanding just what that term means and how to apply it is essential for online marketing success. If you do not know how to apply them properly, you will not have the success you desire.
What You Need to Know About Calls-to-Action
Here is what you need to know about calls-to-action, also known as CTAs:
Calls-to-action are an essential part of your marketing channels. It takes a visitor and entices them to become a lead. Without CTAs, your website will not generate a high number of leads. Your marketing efforts will be for naught. Add calls-to-action to all your webpages and keep them in context. Optimize the CTAs and keep them above the fold. That will get your message across and keep your visitors taking the next step. That is the way to convert them to leads and customers.
Social media has become a necessary part of any online marketing effort. If you have not adopted social media yet, get out of the Age of Dinosaurs. You are lagging far behind your competition. If you have arrived in the 21st century and are using social media, the question to ask is if you are using it right.
Many companies jumped into social media just to have a presence. They did not have any plan or idea of how they were going to use it. They thought they could figure it out as they moved forward. The problem is without a plan social media can become a minefield.
Here are some things to keep in mind about your social media approach:
If you have not started your social media journey yet, keep these strategies in mind. If you have already begun your efforts, stop and make some changes using these strategies. You can create a consistent message that attracts your current clients and makes them want to share with others. You do not want to use your social media as an advertising channel. You need to give valuable content that people want to share.
That is how you use social media to your advantage.