Is now the time to make your website mobile responsive?
The answer to that question is an emphatic "Yes, Yes, Yes, Yes!!!"
There is no better time. If you are planning a corporate website redesign, you need to make mobile responsive design one of the project's top priorities. The investment will pay-off quickly with increased traffic and lead generation. It will open up a whole new audience for your website.
What exactly is mobile responsive design?
This type of design uses the size of the browsing window to rearrange elements on the screen for easier browsing. On a large desktop screen, the website will appear one way, while it will look completely different on a tablet or Smartphone. It is the same website though. It uses the same theme elements and graphics, just in a different layout and size. [watch "what's the deal with mobile responsive websites?"]
Here are three reasons for making it part of your corporate website redesign:
1- Mobile Leads the Way
The fastest growing population of tech tools are tablets and mobile devices. By the end of 2014, the number of people around the world using mobile devices for browsing will outstrip those using a laptop or desktop for browsing. In the U.S. today, a full half of all local searches happen on mobile devices. That means if you do not have a mobile friendly website, you are going to miss out on a good number of visitors.
Mobile users of the past were used to websites that were not mobile friendly. That is rapidly changing as more users are using mobile devices and more websites are becoming mobile friendly. Even past visitors to your website will become fed up and look elsewhere if you do not make the switch to a mobile responsive design. At this point, the potential for lost business makes a mobile responsive design the only real option for a modern website.
2- Google Says So
In December 2012, Google updated its recommendations for handling mobile devices. One of their guidelines basically says web designers need to use industry best practices in responsive web design. The website should use the same HTML for all devices and use CSS media queries to guide how the website renders on different devices.
Google is still the industry leader among search engines. When looking for the latest standards in regards to search engines, web designers almost always look to Google. All other search engines will follow any changes Google makes. If Google thinks mobile responsive design is the way to go, your website needs to go in that direction.
3-You Can Afford It
A few years ago, creating a mobile responsive design was expensive and cost prohibitive for most companies. It required custom coding and the skills of several expert web designers. The custom coding made maintenance an ongoing and expensive issue. That made mobile friendly a luxury many companies decided to do without.
Today, mobile responsive design is definitely more affordable. The tools available for this type of design have advanced quickly, as have the website design standards. More web designers have the skills to build mobile friendly sites. Many designers, in fact, have made it a standard offering.
Make your corporate website redesign count. Make sure it has mobile responsive design. With tablets and mobile devices in the hands of so many people, you want your website available to them. Google recognizes the importance of the shift going on and so should you. Industry standards have emerged, more web designers have the knowledge, so the cost of mobile responsive design is affordable.
There is no excuse. Your corporate website redesign must include mobile responsive design.