A decade ago, a blog was somewhere people put down their thoughts and opinions about every subject under the sun. It was basically an online diary. Most did not realize how important blogging would become in the modern marketplace.
Today, it is almost impossible for a company to succeed online without a blog. Yet, some companies have avoided creating one. Some only update their blogs once a month or so. The reality is they are missing out on a great marketing opportunity.
Here are six blog myths uncovered:
Myth #1- Blogging takes too much time, without any return for the effort.
If you are not an experienced writer and try to write your own blog posts, it can take a long time. But, no one says you have to write your own posts . You can outsource your blog to a ghost writer or an employee. You can ask other bloggers to do guest blogs occasionally. When you plan your blog content and execute that plan, the efforts are worth it.
Myth #2 - Posting a couple of times a month should do the trick.
A few years ago, posting to your company blog a couple of times a month might work. That is not so these days. Your competition is making posts at least once or twice a week. Their content is fresher. The search engines prefer fresh content. It brings the rank of the entire site upsignificantly.
Myth #3 - Getting someone to blog for you is expensive.
When it comes to your company's website, content rules. If you do not have the skills or time to update your blog, you need to pay someone else to do it. You may think it costs too much. However, you can find freelance writers willing to create a blog entry at an affordable price. You can invite other bloggers to guest blog for you on occasion and that content is usually free. You can get the blog done and not pay too much in the process.
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Myth #4 - Blogging is a fad.
A fad is an extensively shared enthusiasm for something that lasts for a short period. The first burst of enthusiasm may have waned on blogging, but this "fad" has lasted well over a decade. Blogs are here to stay. Your company needs to come into the 21st century and create a blog that represents your company.
Myth #5 - My customers don't read blogs anyway.
How do you know? Unless you ask every one of your customers point-blank about their browsing activities, you do not know. If you browse around, you will find blogs on just about any subject out there somewhere. Unless all your customers hate computers and prefer a landline to a mobile phone, at least some of them are reading blogs. You are missing out on becoming one of your customers' stops on their blog browsing list.
Myth #6 - People will leave negative comments.
People will be people. Some will make negative comments. But, there are blog management tools that will help you eliminate or manage that problem. You can approve any comments that appear on your blog. You can turn off commenting. You can delete comments. You can filter comments that have certain words and put them in a queue for future review. There is no need to fear negative comments since you have the ultimate control.
As you can see, the reality and facts about blogs shows the power of blogging for your company. Invest the time and effort to use this powerful tool to your company's advantage. The investment will bring your traffic, leads, and sales numbers up considerably if you do it right.