Have you tried to bring up your company's website on a mobile device? If your website is like most sites out on the Internet today, it is not designed with mobile devices in mind. It is likely focused on the desktop browser market that has dominated for almost two decades.
You have large graphics, tons of text, and multiple menus. But, that does not work well on a smaller screen. The fact is that if your website does not look good on a mobile device you are not being seen by many potential customers:
The question is: Should you redesign your website with mobile in mind?
Here are four reasons why you should get a website redesign that is mobile responsive soon:
1- People are using smart phones and tablets for e-mail access at escalating rates.
In the past six months, that rate has increased by 80 percent. Most people are doing this browsing before 8 a.m. and after 8 p.m. These facts should show you why having mobile-friendly emails and content is important. If you do not have it, you are depriving your company of many prospects who want to get access to those items with their mobile devices.
2- Thirty (30) percent of Internet searches come through a mobile device in the United States.
That number is 13 percent around the world. Both of those numbers are growing every year. When you take that information and combine it with 80 percent of people who use the Internet to search for products and services, you can see why having a mobile-friendly website is so important.
3- One out of every three Americans owns a tablet and that is another number that is rising.
Most like the portability and easy use of these devices. Creating a website that looks good and functions on a tablet is paramount. Any website redesign must include a tablet friendly layout.
4- Desktop usage for Internet browsing is waning while mobile device use is taking off.
Current projects say by 2015, the number of mobile Internet users will surpass the number of desktop Internet users. That date is less that two years away. The need to give your website a mobile-friendly update is not optional at this point. It is a requirement.
These four reasons alone show why it is important to schedule a website redesign in the near future. You can make your website one that attracts and keeps users on different browsing devices.
You will find there are options out there for making your website mobile friendly. You will hear terms like adaptive and responsive design. Another choice is to create a second website that works well on smaller screens. With so many options available, it is important to leave your redesign in the hands of professionals.