Web content is more than just words on a page to fill space on your website. Search engines use it as a major component to decide page ranking. Customers use it to find out about your company and its products.
If not done right, web content can actually turn people away from your website. Getting it right is the only way to bring people to your website and keep them there long enough to become leads. When doing a corporate website redesign, make quality content a priority.
Here are five common mistakes people make with web content writing:
Bringing in the professionals for web content writing is important. They know how to keep the content tight and focused on the message. They can give quality content without a great deal of marketing speak, but still make the company's case.
They now how to insert call-to-actions in the mix to generate leads and convert leads to sales. Get professional web content done right to maximize your corporate website redesign efforts.
Sharing personal thoughts and information is a part of life. People want to share important things in their lives with people they know. That is why you get a lot of business talk during parties.
As a host or hostess, you may be getting sick of people talking business at your party. However, it shows that the people you invite want to share a part of themselves with those around them.
In the past few years, social media has become a way that people share their thoughts and opinions. Often those thoughts and opinions extend to business. Businesses are playing a part in many of these conversations, whether they know it or not.
Many companies are faking their way through social media. That is a fact that most will not admit since many do not realize it. Bad use of social media can actually backfire and hurt your company. To avoid this, your company needs to use social media the right way to make the most of it.
How do you promote your business in social media without "selling"?
When putting together your company website, the mantra you hear today is "content, content, content." That is what drives search engines to websites these days. Well, you need to offer the same thing on social media.
Let's say you sell small kitchen appliances. You have a crock pot in stock you want to promote. Here are some ways to sell that crock pot without actually "selling' it:
You get the picture. You need to give quality information while linking your product or service into the message subtly.
What are people saying about you?
Most business experts will tell you the best advertisement is word of mouth. That is as true today as it was a century ago. The biggest difference is that much of that conversation is happening in the virtual world instead of face-to-face. Do you know what people are saying about you and your company?
Look at what people are saying about your company online.
if you have never done this before. You may get a pleasant surprise. On the other hand, you may get a shock. Listening to what people are saying is actually a way to figure out how best to market your company.
You can use vicarious marketing to increase your revenue streams. Listen to what others are saying about you. You can begin to influence that talk with positive content and positive comments from happy customers. Give it some time and you will see any negative comments going away like a light breeze. It will be a distance memory as your customers sing your praises.
Stop faking your way through social media and start taking charge of your company's public image.
Are you throwing away money on your website? Measuring just how much value you are getting from your website is difficult for some businesses.
They may get plenty of traffic through their website, but cannot track how much is actually providing revenue to the business. It is important to track the ROI to make sure you are getting the most out of your website.
The equation for ROI (return on investment) is simple enough.
Return on investment is not all based on numbers. There are intangible benefits you need to keep in mind when thinking about your website.
Think about what a first time visitor takes from your website. If you present a professional website with informative content, the visitor will have a positive impression. If you present an ill-designed website with very little content, the visitor will have a negative impression. A good website will give visitors that critical positive first impression. It makes them more likely to trust your brand. That is the first step towards becoming a lead or a paying customer.
When someone visits your site, they come with certain expectations. They want to find the information they are looking for without hassle. They want to see a professional website with high quality content. If you are not meeting those expectations, you have a bad website. A bad website loses you money every day. Instead of visitors staying around and signing up to become a lead, they are leaving as soon as they see the first page of your website.
What is your website missing? Many first time websites are basic. They do not have a lot of functionality. Businesses learn to work around these deficiencies because they have no other immediate choice. With only a basic website, you are leaving plenty of revenue off the table. When doing a redesign, plan on adding the functionality you need. The extra investment will pay off in better leads and increased revenue.
When you pull up your website analytics, how many people have signed up to become leads? This is something you need to check at least a couple times a week. It is important to maximize your lead generation in order to increase your revenue opportunities. So, how many leads do you get every week? How many do you want to get? If those numbers are not the same, then you need a website redesign.
Once you look at the ROI numbers and the intangible benefits, you can make an informed decision on whether a website redesign or major update is in your website's near future. The reality is that you need a fresh and dynamic website to capture visitors' attention. Making the investment will payoff in many ways that you calculate and that you cannot.
When was the last time you redesigned your website? You may make occasional updates on prices or posts to your company blog. But, when was the last time you did a major redesign or update?
You might be saying, "I don’t have time to update my website." The reality is that if you have not made a major redesign or update in the past couple of years, you are making a big mistake.
This mistake could be costing you in lost leads and revenue potential. With advancing technology and emerging marketing techniques, it is important to keep your website up to date and focused on leading visitors into your sales funnel.
Here are some questions you need to ask:
Answering these questions can take you on a journey to update your website and start to take advantage of the opportunities that are currently slipping you buy. Increase your business revenues by bringing more visitors to your site with a website redesign.