Social media is a cornerstone of modern online marketing. (If your company is not using social media, you need to get started immediately.) However, if you are like most companies, social media is probably part of your online marketing efforts already.
How well are your social media efforts doing? You need to track and adjust your social media presence over time to stay effective and relevant to your audience. If you are not doing this already, you can get your web design company to help.
A common concern among many online marketers is whether they are posting too often or too seldom to social media. Also, is what they are posting interesting to their audience or not? Getting those two concerns addressed is important to keeping your social media presence on track for your marketing efforts.
Consider these questions:
- Does anyone complain when you do not post?
If you get people complaining when you don't post for a few days, that is actually a sign that people are paying attention to your message. They are marking the fact that you have not put out content recently. You want to achieve this state because it shows that your message is relevant and connecting with people.
- Are you posting only promotional items?
This is a major mistake made by many companies. They see social media as purely a sales channel. They create multiple marketing and sales messages and inundate their social media followers with promotional messages. That is a sure way to make people stop listening to the message that you want to convey.
- Are you losing fans or adding them?
This one will be obvious. Make it a practice to check how many fans you have on social media at least once a week. It is normal to have a few people drop you while others are adding you. You want a net gain over time. If you are seeing more people leaving than joining, you are not using social media effectively.
- Do you promote quality and interesting content?
Even if you are not always sending out promotional messages, you need to monitor the quality of what you are sharing. If you are posting irrelevant or low-quality content to your followers, you are not doing your company any favors. Quality content of interest to your audience is essential for building a big fan base and keeping it growing.
What were your answers? If you are adding fans and posting quality content, you likely have a healthy following. If people are commenting when you don't post for a few days, then you know that your message is something people want to hear and miss when it does not go out. That means you are using social media in the right way. However, if you are losing fans and only post promotional items, you have an answer on whether your online presence is effective or not.
The beauty of social media is that you can stop and change gears pretty quickly. Start promoting quality content that is of interest to your target audience. Don't become a social media pest by posting more than three or four times a week. This should start to improve your fan count. You may actually start to hear complaints when you don't post for a few days. That is actually a good sign.
Your web design company can help you monitor your social media traffic and help you make adjustments to improve your presence.
Now, are you being effective with social media or not? Ask your web design company if you don't already know.