Leads are the life's blood for internet sales. When you get people interested enough to become a lead, you have caught their attention and have the ability to draw them further down the sales funnel to eventually convert them to paying customers. But, first you need to convince your visitor that becoming a lead is a good idea.
Your website is the front line for your lead generation efforts. It is what will introduce your company, your brand, and your products to your target audience. If the website offers quality content focused on the target audience, you will generate website leads. You are actually more likely to get high-quality leads which makes this effort all the more important.
What are some of the best ways to generate website leads through your website? Here are four of them:
- Have a blog.
Consumers have come to expect companies in all industries, both B2B and B2C, to have a blog. The blog offers a place to introduce new products, outline case studies, and offer valuable information that makes the customer's life easier. If you don't have an active blog, you need to get one started. Go for having one or two high quality posts each week. Post like clockwork and you will get people returning to read it. Your audience is building.
- Offer an e-book download.
People like to get things for free. They are hesitant to share personal information without something in return. Offering a free high-value e-book in exchange for contact information remains a top way to generate leads. Create an e-book that is relevant to what your company offers. If you don't have someone on staff with a writing background, hire a professional to ghost write it. Set it up with a landing page and begin offering it through email campaigns and calls-to-action on your website. You have a lead generation machine in place.
- Create landing pages specifically designed for the target audience.
One of the biggest mistakes online marketers do is use boiler plate landing pages. People are weary of seeing the same sales pitch on website after website. They avoid them when possible. The better approach is to gear your landing page to your target audience. If you want to entice a middle-aged married woman who loves crafting, you don't do it with a landing page geared towards a teenage boy who loves gaming.
- Implement a mobile responsive website.
Today, 30 to 40 percent of people use mobile devices to conduct searches. That number is going to rise to over 50 percent by 2015. You need to have a website that looks as good on a smart phone as it does on a desktop monitor. Studies have shown that mobile device users tend to patronize businesses with mobile friendly devices. If your website is not ready for mobile devices, it is time to schedule a website redesign.
These four strategies will help you start generating more and more leads through your website. If you want to start using these strategies, the first step is to see what you already have and what you need. You may find that adding a few items to your website will be enough. On the other hand, you may find that you need a website redesign instead. Your website management company can tell you the best approach.
The best way to start these strategies is to talk with a web design company that has experience with all of them. They can help you change the website or do a complete website redesign if necessary. Call them today and get started generating leads.