Your website is a major part in your marketing strategy. Even if you have a store in a bricks-and-mortar shopping center, people will still go to your website. They want to know what you have to offer. They want to see your products. They want to see what your company and brand is all about. Your website offers a window into your company, your products or services, and what your brand stands for. Think of it as a critical member of your staff.Is your website doing its job or is it time to redesign website?Answers these questions:
Now the last question:
Is it time to redesign website?
After answering the above questions, you likely have your answer.Your website is something you cannot forget. You need a steady stream of visitors, even if you run a bricks-and-mortar store. You need content that changes and updates to keep visitors and search engine bots happy. Visitors should be able to find everything they want on your website without thinking too much. And they need to be able to do it from any device they have on hand.When you are ready to redesign website, you need a good web design agency at your side to get the best results. Get started today.
Would you build a house without a set of blueprints designed and signed off by an architect? Almost everyone would answer, "No, of course not." Well the same thinking needs to go into your website redesign. You need a solid plan complete with blueprints before you begin to redesign website. Without it, you will not know what you want the result to achieve.Here is how to put together a great plan for your website redesign:
If you go through each of these points carefully, you can craft a blueprint to guide you as you redesign website. With that blueprint, you will know what you have, what you want to change, and how to get there. When working with a web design agency, they can help you build this plan. But, in the end, it is your website, it is your company, and you need to take control of the result.
Would you pick up a magazine from 10 years ago to get the latest sports news or fashion trends? Of course, not.Why do you think your customers would want to come to your website if you have not updated in 10 years? The answer is they don't. They may come back occasionally to see if you have anything new. But, when they see you have nothing new to offer, they will just not come back. This is why you need to redesign website regularly. It is critical for your long-term success.Here are a few other reasons why website redesign is so important for your company:
These are just a few reasons why you need to redesign website routinely. Your company has likely changed in the past few years. Does your website show those changes? If it does not, you need a website redesign.Get a top design agency at your side when you decide to redesign website. You will have the ability and artistic eye to give your online presence the boost it needs.
You are looking around for a new web design agency. You need to someone to build a website and manage it for you. That frees you up to concentrate on the core of your business. However, if you are not a web design expert, how will you know if an agency is the right fit for your company and its online needs?Asking some essential questions can give you information about the agency. The answers will give you critical insights into whether the agency is a good fit for your company or not.Here are five questions you need to ask any web design agency before signing a contract:
These questions will give you the information you need from each agency to make an informed decision. Each web design agency is different. Their owners and employees have different goals that may not mesh with your long-term needs. Find an agency that fits your needs and keeps your website the way you want it and need it.
Responsive web design...that is a buzz word you might have heard of in the last couple of years. But, what it is and why is it important for you to know about it?Answer this question first. What is quickly becoming the most popular way to browse the Internet?If your answer is mobile devices, you are correct. According to a white paper put out by Cisco, the use of smartphones increased by 81 percent in 2012. And 2013 will be the year when the number of mobile-connected devices surpasses the world's population.Now, what does mobile devices and responsive web design have to do with each other?Responsive web design offers a way to make your website friendly to mobile devices as well as laptops and desktops. With the explosion of portable browsing devices, having a mobile-friendly website design has gone from optional to mandatory. You need a web design agency who knows how to make your website mobile friendly.How does responsive web design work?Think about the critical difference between mobile browsing and desktop browsing: the size of the screen. On a desktop, you likely have a screen at least 19 inches. With your smartphone, you are lucky to have six to seven inches of browsing space. Tablets allow a bit more, but not anywhere near that 19-inch desktop screen.Browsing a website built for a desktop with a mobile device is an exercise in frustration. The graphics are too big, the pages load slow, and the constant scrolling is annoying. To answer that problem, an innovative web designer, Ethan Marcotte, came up with the idea of rearranging and editing the website components depending on what size window the browser has.This innovative idea was a major leap forward compared to earlier theories. For example, one common option is to have two different websites: one for desktop browsing and one for mobile devices. You are talking about twice the coding, twice the cost, and twice the maintenance. Not a good plan if you want to keep costs under control, but many big companies implemented this model. Some companies even created more than two sites by programming for the different types of devices. That created even higher costs and more chaos.What makes responsive design so special?Responsive web design offers better usability for mobile users which expands your company's potential audience. It lowers maintenance time and costs because there is only one to worry about. It offers a single URL to remember instead of separate ones for mobile and desktop browsing. Any web design agency you hire should know how to handle this type of design.Today, mobile devices are rapidly overtaking laptops and desktops for Internet browsing. Creating a website that will meet this demand is imperative for your marketing efforts. Now, is this type of design the best solution for everyone? Not always. But for most companies, it is the beginning of creating the website they need for sales for years to come.When you are ready to put out a new website design for your new or existing site, you need to go with a responsive web design. You need a web design agency that can handle the design. In fact, a question you need to ask any agency is for examples of their responsive web designs. That will give you an idea of what they are capable of.